Opt Culture
OptCulture was formed under the umbrella of our parent company, Illuminate Advertising. OC was developed to assist businesses and organizations in connecting with their customers nationwide via communication through multiple mediums.
While supporting a variety of business types, we’ve developed our platform to operate with a retailers perspective. Our functionality, process and paradigm are driven from our experience in helping companies grow their customer base in multiple mediums of advertising. SMS based advertising is an extremely powerful and effective medium to use in conjunction with other mediums or as a stand alone platform.
We believe in doing business with integrity which is why our company is built upon accountability, measurement, and results. With our innovative tools, we’ve set in motion a new of communicating, investing, and reporting ROI.
Our Vision
To assist businesses and organizations reach new and existing customers through opt-in based advertising.
Features
- » Using our easy 3-Step process, creating marketing campaigns is easy. Name the campaign, chose when you want to send it and to who, add in the campaign messages and save!
- » Setup automated discounts based on your subscriber’s information. Filter by birthday, location or even how much they’ve spent at your retail location.
- » Reward your loyal spenders and keep them coming back with exclusive discounts.
- » Do you have some customer’s you haven’t seen at your retail location in awhile? Send a campaign specifically to those customer.
- » Generate reports based on your overall revenue.
- » View how many people are redeeming your offers at your retail locations.
- » Currently we are integrated with Retail Pro, a POS leader for retailers large and small. We will soon launch integration with CounterPoint in addition to announcing other POS rollouts.
English
Supported Technologies
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Web-Based (Browser)
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Pricing
Other
49 to 299
info@goretailpro.com
800.347.3020
Monthly billing, does not include extra usage.
Additional Product Information
Culture
Culture is a primary focus at OC. When discussing clients internally and efforts to assist them in a successful strategy, our conversation begins with the client’s culture (environment). It’s important to create a culture which not only welcomes, but encourages others to join. Culture not only includes customers, but must include employees in order to achieve a culture which builds value and a better customer experience. Alter your work flow, build value, collect data, alter verbiage internally which embraces your customer-driven focus. Don’t expect to implement your program around your existing work flow, adapt the work flow around your customer-driven focus.
Capture
Capturing opt-ins can come from all types of mediums, in addition to POS. When a consumer is reading a magazine, passing by a bus shelter or listening to the radio, he or she may not have a laptop open, but the mobile phone is usually within reach, and SMS is a reliable way to connect the experiences. This is extremely easy in incorporate in your existing mediums of advertising and can increase the effectiveness of any campaign if well thought out. On the store level, you must alter your work flow in order to capture information from opt-in recipients. Effective employee training is a must in this area of your business. Your approach should be non-aggressive and should briefly communicate the reason for collecting their information. Be sure to build value to the customer and capitalize on the culture which you’ve created.
Nurture
When customers opt-in, they’re giving you permission to communicate. You then have 1-3 initial attempts to build their loyalty based upon communication, offer, and other factors. Don’t take advantage of your loyal customer base. Consider effective offers, events, and strategies which will remind the customer of why they continue to do business with you. Only communicate with those who choose to receive updates, offers, rewards and other important information. It’s extremely frustrating to receive an unwelcome or uninvited solicitation. Loyalty is all about doing business with those who want to do business with you. The good news is your ability to increase loyalty; a well-nurtured client is your best advocate.