Managed Loyalty Services by The Logic Group

5.17 - What's this?

Managed Loyalty Services performs such functions as database management on behalf of clients, as well as a range of outsourced loyalty services, such as data analysis, marketing campaign management, consumer helplines and loyalty programme design. Around 200 million card transactions are currently processed by the company’s managed services. Loyalty card schemes are managed for over 25 million subscribers, with over five million subscriber communications per annum.

Combining the technical expertise to implement loyalty programmes with in-depth knowledge of consumer and market dynamics, the company can also advise on all aspects of launching and running schemes. In particular, the company’s loyalty specialists can assist with data analysis and campaign management.

Features

  • » End to end loyalty solution, including data capture, database management, polling, data analysis, campaign management, card production, hardware supply, EPoS integration, registrations, reward programmes, performance reporting and consumer helplines
  • » Combines the technical expertise to implement outsourced loyalty programmes with in-depth knowledge of consumer and market dynamics
  • » Provides detailed information on consumer spending patterns, leading to improved customer retention and increased customer spend
  • » Merchants can take advantage of existing IT infrastructure to roll out new systems much more quickly and easily
  • » Supports loyalty transactions from store and online environments
  • » Removes the cost of operating, administering and maintaining loyalty systems
  • » Reduces training and staff costs.

Supported Technologies

ASP Hosted
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Pricing

- Unspecified -
marketing@the-logic-group.com
01252 776700



Additional software product description, benefits, features, and uses.

Additional Product Information

Data can be captured from a number of environments, including terminals, EPoS applications and Internet sites, before being transmitted in batch or realtime mode to the company’s System for Loyalty Administration and Management (SLAM) database, run at the company’s secure data centre. Rather than having to develop or build new IT infrastructures, merchants can take advantage of existing infrastructure to roll out new systems quickly and easily, while the costs of administering in-house systems (for instance, ensuring that the data is current and that there are no duplicate entries) can be removed.


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