The Information Edge by Blackbaud

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With Blackbaud's The Information Edge, nonprofit organizations can get a holistic view of constituent, financial and program activities. This view enables users to better monitor mission performance measures and easily share insights at all levels of the organization.

The Information Edge takes static reports and transforms them into interactive reports, enabling users to become self-sufficient with easy-to-use drill down analysis tools - providing answers to questions in real time. This dashboard approach combines information from multiple sources (i.e. fundraising, programs, marketing, events, financial) and presents Key Mission Performance Indicators (KMPIs) so managers can monitor and track performance against the organization's strategic priorities.

The Information Edge is tightly integrated with The Raiser's Edge and The Financial Edge. Plus, its Universal Source Connector can draw data from anywhere in your organization, in any format.

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Additional Product Information

The Information Edge provides:
- Information Integration
Get your systems and staff "talking" when you integrate and share information from The Raiser’s Edge, The Financial Edge, or any other data sources for a 360-degree view of constituent and program activity
- Performance Dashboards
Empower your staff to manage, track, and analyze key mission performance information, so you can monitor the overall health of your organization
- Advanced Reporting and Analysis
Transform static reports and rogue spreadsheets into interactive reports that enable users at all levels to perform their own in-depth analysis
- Marketing Segmentation
Uncover the characteristics that drive meaningful direct marketing segments for improved response rates and a better return on every marketing dollar spent
- Financial Analysis
Comply with complex accounting standards, simplify your budget creation process, and ease accountability measures


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