Automate, monitor and fine-tune your sales and marketing process. ;Stay in touch with your customers using mail/e-mail/fax, learn who are, what and when they want. Make tailored offers to each customer group, find most cost-efficient ways to attract customers
Track everything you want to know about your contacts (customers, suppliers, prospects, subscribers, associates etc.) on computer. Stay in touch with your contacts. Research your customer base and monitor your business performance.