Point of Reference, Inc. Vendor Profile

8050 E. 24th Avenue
Denver, CO 80238-3070
United States
web site
Year Founded: 2003

Since 2003, Point of Reference has been helping customers design and implement successful customer reference programs by combining industry knowledge and our comprehensive business-to-business customer reference management solutions. We're privately held and based in the mile-high city of Denver, Colorado where quality of life is part of our culture. We work with purpose, passion and a sense of urgency knowing that you depend on us to play a vital role in your organization's success.

What makes Point of Reference special is that we understand the world of the Sales and customer references having spent most of our careers in the trenches. We know how to produce compelling content, and how and when Sales uses content to close deals. We also know how salespeople think about “tools,” and what creates obstacles in adoption. That intrinsic knowledge gives us an invaluable perspective which we bring to each client relationship at no additional cost. That's how we maintain the happiest group of customers you'll ever meet.

Software listed for this vendor:

ReferenceStor™

SoftRank: 3.00

Document and Information Management

Competitive Intelligence

ReferenceStor is a hosted reference management system. The system has been designed to support the primary objectives, key processes and workflows of a dynamic customer reference program

TruPoints™

SoftRank: 3.50

Document and Information Management

Business Intelligence

A new, creative solution to an age-old problem is required; one that transforms an often unregulated, haphazard, back channel model into a customer leverage system that expedites sales. Our TruPoints solution allows reference program managers and salespeople to allocate just a fraction of the...